Delivery Review

Sports Empire · Webinar Funnel

Prepared for James Kneiser · July 2026
01 · Executive Summary

The whole funnel, one idea

Everything below is built on a single Big Idea: the thesis that separates you from every "locks & guaranteed picks" account in the feed.

Books don't price the game.
They price the public.

Sportsbooks set lines to predict how the crowd will bet, not who wins, and price the number to profit from that crowd. The gap they leave behind is the mispriced line, and The E.D.G.E. Method™ (Extract the trend → Data-check → Grade → Execute) is the named, repeatable system that finds it. Positioning: the anti-guru. "I'm not a psychic. I'm disciplined." Proof pillar: 800+ documented bets, public spreadsheet, red months included. Anchor phrase across ads and deck: EDGE: "you're only one edge away."

Ready for review

Funnel Pages

Registration + Thank You: copy and design final, live track-record proof baked in.

Ready for review

Webinar Deck

88 screens, full narrative arc. Pitch section on hold pending the close-route decision.

Ready for review

35 Ad Creatives

25 video scripts + 10 statics, all compliance-checked for the betting niche, plus the 16 avatar scripts already approved.

Waiting on inputs

Launch Logistics

Webinar date, GHL account, recording days. See the Status tab for the short open list.

How to review: go tab by tab, open each piece full-screen, and drop your feedback in Slack; timestamped notes per tab work best. Anything not flagged in the Status & Next Steps tab is considered locked once you sign off.

02 · Funnel Pages

Registration & Thank You

Both pages are final copy + final design. Date and time slots are marked as amber placeholders on-page; they lock in the moment the webinar date is set.

Registration Page

Opt-in for the free live training. Big Idea headline, mechanism tease, live track-record proof, full compliance footer.
compliance-checked
Scaled preview · open full page for the real thing
Open full page →

Thank You Page

Post-registration: confirms the seat, sets expectations for the training, and pre-frames the mechanism.
compliance-checked
Scaled preview · open full page for the real thing
Open full page →
03 · Webinar Deck

The presentation

The full live-training deck: story, mechanism, proof, and transition to the call. Best reviewed full-screen with arrow keys.

Sports Empire · Live Training Deck

88 screens · pitch section on hold pending BNPL/close decision
compliance-checked
Scaled preview · open the presentation to step through the slides
Open presentation →

Heads-up: the closing/pitch section stays flexible until the close route is final ($6k straight-to-call vs. $200 front-end; BNPL now confirmed via Fanbasis). Everything before it is ready for your sign-off.

04 · Ad Creatives

35 ads, six angles

25 video scripts (~40s each, selfie lo-fi, headline in a black box, CTA on the ad button straight to the registration page) plus 10 static feed ads. Every piece written to Meta policy for the betting niche: past documented track record only, zero projected profit figures, zero guarantees.

Plus the 16 avatar video scripts you already approved with Alessandro: they cover the 10 Avatar ads in the 35-ad plan and are not repeated here. This batch adds the remaining five angles + statics.

Big Idea

5 video scripts
Install the villain (the mispriced line) and name the mechanism.
BIG-1 · HVOcompliance-checked

Stop buying picks.

"Don't buy another one of these." [holds up a guru's 'LOCK OF THE DAY' text] "Buy the thing that actually creates these."
Every paid "lock" is a guess about who wins. Books don't predict games. They price the crowd. The gap has a name: the mispriced line. A repeatable edge, documented across 800+ public bets.
Tap the button below and save your seat for the free live class.
BIG-2 · HVOcompliance-checked

The book isn't predicting the game.

"The sportsbook is not trying to guess who wins. Once that clicks, you never look at a line the same way."
The line moves to balance money, not to predict scores. When the public hammers a side, the number distorts. That's the mispriced line. Stop betting games; start betting the market's mistake.
Tap the button below and save your seat for the free live class.
BIG-3 · HVOcompliance-checked

I don't predict games.

"People think I'm good at picking winners. I'm not. I'm not even trying to be."
The job is finding the handful of games where the public pushed the number off its true value, closer to a value investor reading a mispriced stock than a fan reading a matchup. Red months documented too.
Tap the button below and save your seat for the free live class.
BIG-4 · HVOcompliance-checked

You're asking the wrong question.

"Ask ten people how they bet and you'll hear the same three answers. It's exactly why they lose."
"I like this team" is a prediction. The only question that matters: is this number wrong? Finding that gap is a documentable, repeatable skill, the whole difference between gambling and a system.
Tap the button below and save your seat for the free live class.
BIG-5 · HVOcompliance-checked

It's not a pick. It's a price.

"Everyone in this space sells you picks. I don't sell picks. I sell you a way to read the price."
Names the mechanism on camera: The E.D.G.E. Method. No locks and no "trust me": one repeatable edge tracked in a public spreadsheet. 800+ bets, 14 of the last 19 months green, losses included.
Tap the button below and save your seat for the free live class.

Opportunity

5 video scripts
The future-state angle: an overlooked market, minutes a day. No guaranteed-return language anywhere.
OP-1 · HVOcompliance-checked

Stocks. Real estate. Crypto. And this.

"You already know three places to put your money. Almost nobody talks about the fourth."
Treated as a discipline, sports markets are another place where crowds misprice things and patient people take the other side. Not passive and not guaranteed: minutes a day, with 19 months of public documentation.
Tap the button below and save your seat for the free live class.
OP-2 · HVOcompliance-checked

Another income stream. No employees.

"What if you could put idle capital to work without hiring a single person or launching another business?"
Most "opportunities" are a second job with extra steps. This has nothing to build and nobody to manage: a market position with real risk, tracked in public, on a schedule that fits your life.
Tap the button below and save your seat for the free live class.
OP-3 · HVOcompliance-checked

Five minutes. Not five hours.

"I don't watch games all day. I don't listen to sports talk. I spend a few minutes and I'm done."
The real work is finding the repeatable patterns ahead of time. Once you know what to look for, spotting and acting takes minutes. A skill you build, not a screen you babysit.
Tap the button below and save your seat for the free live class.
OP-4 · HSOcompliance-checked

I never thought sports could do this.

"I never thought sports could sit next to my stocks and real estate. Then I stopped betting games and started reading the market."
Transformation story: from "pure gambling" to a documented, repeatable process held to the same standard as any investment: show me the track record. So it went public: every position, 19 months.
Tap the button below and save your seat for the free live class.
OP-5 · HVOcompliance-checked

Is your money just sitting there?

"If your capital is parked in cash or slow accounts, this is worth four minutes of your attention."
A disciplined, documented way to put a small, defined slice of risk capital to work. No promised returns, just 19 months of public receipts.
Tap the button below and save your seat for the free live class.

Objection

5 video scripts
Face the four killers head-on: "it's gambling", bankroll, sports knowledge, time, plus the burned-by-picks wound.
OBJ-1 · HVOcompliance-checked

"Isn't this just gambling?"

"'Isn't this just gambling?' Fair question. I lost $20,000 before I could answer it."
Picking teams and hoping is gambling. Taking positions where the public pushed a price off its value is a market read: not risk-free, but disciplined, and fully auditable in a public spreadsheet.
Tap the button below and save your seat for the free live class.
OBJ-2 · HVOcompliance-checked

"I don't have a big bankroll."

"You don't need a huge bankroll to do this. Starting small is actually smarter."
The method is discipline and sizing, not firepower: a small fixed percentage per position, tracked in public.
Tap the button below and save your seat for the free live class.
OBJ-3 · HVOcompliance-checked

"But I don't know sports."

"Good news: not knowing sports might actually make you better at this."
You're not analyzing whether a team is good. You're analyzing whether a number is wrong. Fans bet with their hearts and get priced against. The method does the reading; you follow the process.
Tap the button below and save your seat for the free live class.
OBJ-4 · HSOcompliance-checked

Burned by picks before? Good.

"If you've been burned buying picks and 'locks' before: good. You've already paid for the most expensive lesson in this industry."
The broken thing was the product: a pick-seller with no system and no accountability. A pick is a one-off guess; a method is something you can watch, question, and verify, losses shown too.
Tap the button below and save your seat for the free live class.
OBJ-5 · HVOcompliance-checked

"I don't have time for this."

"If you think this takes hours a day, you're right about the way most people do it. Not the way I do it."
Most bettors lose their evenings to a habit, not a strategy. The pattern work happens ahead of time; acting on a mispriced line takes minutes. Every position logged in public.
Tap the button below and save your seat for the free live class.

Discovery

5 video scripts
Native educational content: teaches a real piece of the mechanism, soft CTA. Safest set to launch first.
DISC-1 · HVOcompliance-checked

Good picks. Still losing?

"Three reasons you can be right about the game and still lose money. Most people never figure out number two."
1) Wrong price: the line already ate your edge. 2) Crowd's side: you overpay to agree with the room. 3) No sizing discipline. None of it is about picking winners; it's all price and process.
Tap the button below and save your seat for the free live class.
DISC-2 · HVOcompliance-checked

Why the line moves.

"Ever notice a line move even though nothing changed about the teams? Nothing about the game moved. The money did."
The line moves to balance money, not to predict scores. When the public piles on, the other side gets cheaper, and often mispriced. Reading why a line moved separates investors from gamblers.
Tap the button below and save your seat for the free live class.
DISC-3 · HVOcompliance-checked

The crowd is the product.

"'If you can't spot the sucker at the table, it's you.' In this market, the sucker is the crowd, and the books built the whole product around it."
The industry is built to keep bettors emotional and active: parlays, boosts, a new can't-miss pick every hour. The counter-move is boring on purpose: fewer bets, better prices, strict rules.
Tap the button below and save your seat for the free live class.
DISC-4 · HVOcompliance-checked

Read the line like a stock.

"If you understand why a stock can be overpriced, you already understand the core of what I do."
A line has a true number and a public number, and hype pushes them apart, exactly like fair value vs. market price. Buy value, avoid hype, act only when the gap is real. Same mental model, different market.
Tap the button below and save your seat for the free live class.
DISC-5 · HVOcompliance-checked

3 mistakes draining your bankroll.

"It's not the big losses that kill most bettors. It's three small mistakes they repeat every week."
Chasing, betting too many games, and keeping no record. Fixing all three has nothing to do with picking better; it's rules and record-keeping, the same discipline the whole method runs on.
Tap the button below and save your seat for the free live class.

Social Proof

5 video scripts
The public spreadsheet as the hero, plus two real on-camera member stories (Neal & Alex, footage already in hand).
SP-1 · HVOcompliance-checked

Every bet. In public. For 19 months.

"I did something almost nobody in this industry does: I made every single bet public. Wins, losses, all of it."
One open spreadsheet, every position since January 2025: 800+ bets, a documented 59% win rate, 14 of 19 months green, and the red months right there too. Judge the process, not a highlight reel.
Tap the button below and save your seat for the free live class.
SP-2 · HVOcompliance-checked

Here's a month I lost.

"Most guys in this space hide their losing months. Here is one of mine."
A red month, on purpose, on the same public sheet as everything else. Anyone selling a system who can't show a losing month is either lying or too new to have one.
Tap the button below and save your seat for the free live class.
SP-3 · HVOcompliance-checked

59%. Not 90%. And that's the point.

"If someone promises you 90% winners, run. My documented number is 59%, and I can show you every bet behind it."
Fake sheets quote fake win rates. A modest edge held across 800+ documented positions is the entire game.
Tap the button below and save your seat for the free live class.
SP-4 · HSO · Real member: Nealcompliance-checked

I gambled for 45 years.

"I gambled for forty-five years. And most of them, I lost." (Neal, on camera)
The lifelong bettor who bought picks from every handicapper and nothing stuck, until he stopped gambling and started investing. Now: a few minutes at dinner, place the play, done. "It's an investment, not a gamble." Real footage in hand; on-screen disclaimer included.
Tap the button below and save your seat for the free live class.
SP-5 · HSO · Real member: Alexcompliance-checked

I knew everything about sports. And still lost.

"I'm a huge sports fan. I figured knowing the games meant I'd win. I was dead wrong." (Alex, on camera)
The sports-savvy fan who fell for flashy sites and the parlay trap. What changed wasn't a hot pick, it was restraint: two or three bets a day or none at all, treated like an investment. Real footage in hand; on-screen disclaimer included.
Tap the button below and save your seat for the free live class.

Statics

10 feed ads · 4:5
Dark #0f1117 + brand green, condensed type, raw-screenshot proof style. Headline / sub / primary text below.
ST-1 · Tracker curveneeds asset

800+ bets. All public.

Every position taken since Jan 2025, wins and losses, in one open spreadsheet.
Visual: raw screenshot of the ascending tracker curve. Copy: "Most people only show you their winners. My sheet shows everything, every red month included."
Save your seat → tap below
ST-2 · Monthly P&L calendarneeds asset

14 of 19 months green.

Including the 5 that weren't, on the same sheet.
Visual: monthly P&L heatmap screenshot, greens and reds. Copy: "Anyone can post a hot streak. I post the losing months too. Open the sheet and audit every month yourself."
Save your seat → tap below
ST-3 · Split screencompliance-checked

Old way vs. new way.

Two ways to bet. Only one has a spreadsheet.
OLD: buy a "lock" from a guy in your DMs, bet teams you feel good about, no record. NEW: read the mispriced line, bet the price not the team, every position tracked in public.
Save your seat → tap below
ST-4 · Anti-gurucompliance-checked

I'm not a psychic. I'm disciplined.

I don't sell locks. I don't predict games. I read mispriced lines.
Raw lo-fi selfie, headline in a black box. Copy: "The 'guaranteed pick' guys are selling you a feeling. I'm selling you a process, documented across 800+ public bets, red months and all."
Save your seat → tap below
ST-5 · Fourth asset classcompliance-checked

The fourth asset class.

Stocks. Real estate. Crypto. And the one investors ignore.
Four icons in a row, brand green on the fourth. Copy: "Treated as a discipline instead of a gamble, sports markets are just another place where crowds misprice things. Minutes a day. Not passive and not guaranteed, but documented for 19 months."
Save your seat → tap below
ST-6 · The mechanismcompliance-checked

The book isn't predicting the game.

It's predicting how you'll bet, and pricing the number to profit from the crowd.
Simple "TRUE LINE vs PUBLIC LINE" chart with the gap highlighted in green. Copy: "That gap is the whole opportunity. I call it the mispriced line: not a pick, a repeatable edge."
Save your seat → tap below
ST-7 · Objectioncompliance-checked

Burned by picks before?

Then you've already paid for the most expensive lesson in this industry.
Blurred "LOCK OF THE DAY" screenshots with a red X. Copy: "A pick is a one-off guess from someone who vanishes when it loses. A method is something you can watch, question, and verify, every result public, green and red."
Save your seat → tap below
ST-8 · Timecompliance-checked

Five minutes. Not five hours.

The work happens before game day. Acting on it takes minutes.
Minimal clock + green line on dark. Copy: "You don't need to watch every game or live on sports talk. Find the mispriced line, act, done. A rules-based process built for people who are already busy."
Save your seat → tap below
ST-9 · Honesty flexcompliance-checked

59%. Not 90%.

If someone promises you 90% winners, run.
Giant green "59%" on dark, "documented · 800+ bets" beneath. Copy: "Real edges are modest and repeatable, not miraculous. Mine is 59%, documented across 800-plus public bets you can open right now."
Save your seat → tap below
ST-10 · Big Idea anchorcompliance-checked

You're only one edge away.

From seeing sports betting the way the pros do.
A single green line crossing the dark frame. Copy: "Stop betting games. Start reading prices. That edge, the repeatable team trends the market keeps mispricing, is a skill you can learn, document, and repeat."
Save your seat → tap below
05 · Status & Next Steps

What's locked, what's open

Left column is done and ready for your sign-off. Right column is what we need from you (or a decision) to go live.

Locked

Built · reviewed · ready to ship
  • Big Idea: "books price the public, not the game"The thesis behind every page, slide, and ad
  • The E.D.G.E. Method™Extract → Data-check → Grade → Execute · the named mechanism
  • Funnel pages · copy + designRegistration & Thank You, compliance footer included
  • Webinar deck · copy88 screens, full narrative through the call transition
  • 35 ad creatives25 video scripts + 10 statics, Meta-policy safe framing
  • Program name · Sports Empire PremiumUsed consistently across deck and pages

Open

Decisions & inputs needed to launch
  • Webinar date & timeSets the date placeholders on both pages + email/SMS timing
  • Close route · $6k straight-to-call vs. $200 front-endBNPL via Fanbasis is confirmed; this decision finalizes the deck's pitch section
  • GoHighLevel setupAccount, domain, and ad button wired straight to the registration page
  • Record the 16 avatar scriptsScripts approved; needs a filming day on your side
  • Testimonial screenshotsDiscord/text proof exports to support pages and statics